Missing Girls
Role: Motion Design
The natural sex ratio at birth is 106 males to 100 females. While in Azerbaijan this ratio is 114 males to 100 females. The main reason behind this issue is sex-selective abortions.
In Azerbaijan, the population gives more importance to boys because they think men have more important role in society. Such a mindset leads to another problem: unwanted baby girls are given offensive names meaning:
"ENOUGH"
The campaign gained widespread traction not only outdoors but also on social media. With the support of Kapital Bank and influencers, we launched the hashtag #IHaveADaughter. Thousands of proud parents of baby girls shared their photos with the hashtag to show support for our campaign. A petition to ban inappropriate female names was even initiated.
Credits:
Clients: UNFPA, Kapital Bank
Agency: Endorphin
Project Coordinator: Orkhan Karimov
Project Manager: Farhad Shabanov
Account Manager: Elvin Faraj
Creative Director: Ersan Karatash
Copywriters: Aysu Ibrahimli, Rasul Zaidov, Fatima Pashazadeh
Art Director: Toghrul Manafov
Designers: Ruslan Tyulin, Elchin Yasinov
Motion Designer: Gulnar Rahimzade
Videographer: Bahruz Qurbanli
Photographer: Ilqar Akif Ilyasov
Digital Manager: Mushfig Shiraliyev
Social Media Manager: Lamiya Khudiyeva
Developer: Kamran Baylarov
Agency: Endorphin
Project Coordinator: Orkhan Karimov
Project Manager: Farhad Shabanov
Account Manager: Elvin Faraj
Creative Director: Ersan Karatash
Copywriters: Aysu Ibrahimli, Rasul Zaidov, Fatima Pashazadeh
Art Director: Toghrul Manafov
Designers: Ruslan Tyulin, Elchin Yasinov
Motion Designer: Gulnar Rahimzade
Videographer: Bahruz Qurbanli
Photographer: Ilqar Akif Ilyasov
Digital Manager: Mushfig Shiraliyev
Social Media Manager: Lamiya Khudiyeva
Developer: Kamran Baylarov
