Domino's Pizza
Graphic Design
During my time as a Graphic & Motion Designer at Times Consulting, I developed, art-directed, and designed two campaign visuals for Domino's Pizza's launch in Azerbaijan. The brand wanted to emphasize that they were bringing the authentic American taste to pizza lovers in Azerbaijan, being one of the first fast-food pizza chains to enter the market.
For the first design, I proposed the concept of recreating an American flag on a pizza. The simplicity and striking message of this idea resonated well with the brand. We collaborated with the chef at one of the first venues to create the pizza, followed by a photoshoot guided by my art direction. I then edited the photos and designed the final visuals, which were promoted both offline through billboards and posters across the city, as well as online through social media.
The second campaign focused on highlighting Domino’s fast delivery system. Our team came up with the concept of removing one slice of pizza and arranging the remaining slices to resemble a clock, visually representing the 30-minute delivery promise. We utilized one of the photos from the initial shoot, and I designed the final visual while maintaining consistency with the brand’s guidelines.
