Gulnar Rahimzade

Curve

Illustration

Curve, a marketing agency, needed a set of custom illustrations for their website to visually represent their brand identity and core services. The challenge was to create a cohesive visual language that aligns with Curve’s dynamic and innovative approach while maintaining an inviting and playful aesthetic. The illustrations needed to be engaging, easily recognizable, and communicate the agency’s role in bringing together various marketing tools and strategies.

Serving as the first visual introduction to Curve, the main illustration establishes its core message — bringing marketing, development, and data together. The swirling movement around the logo reinforces the idea of seamless collaboration, while the floating elements (growth charts, code, files) visually communicate the different expertise Curve unites. This illustration immediately sets the tone for the website, showing Curve as the bridge between fragmented teams.

Together, these illustrations enhance the website’s storytelling, making abstract challenges more tangible and Curve’s solutions more memorable. The hand-drawn style adds warmth and approachability, reinforcing Curve’s role as an accessible and human-centric partner in bridging the gap between marketing and development.