Orkestra — Branding © 2022
Orkestra is a brand new London-based recruitment company. They primarily work within the tech industry and combine lots of individuals with areas of expertise to help companies build tech teams.
Their new logo is a perfectly rounded circle that consists of two parts. The lower part is solid, indicating
the stable team of a company, organization, or even a startup. The top 3 lines symbolize the integration
of specialists with specific skills in different fields that are needed for the company into the team.
We chose a specific tone of green color because it perfectly combines in itself important characteristics
of the brand mentioned above.
Just like an orchestra, they recruit a strong team of specialists in different fields rather than a single person with multiple skills, so those three lines are in the shape of the top view of an orchestra.
Brand Archetype
© Duolution Studio — 2022
Art Directors Parviz Bayramguliyev
Gulnar Rahimzade
